Print advertising can be a highly effective promotional tool that can help you expand your business.
Print advertisements such as flyers, leaflets, banners, and posters are all ways to communicate with your customers and increase your sales. However, improper use can be costly to your business. As such, it is important to use certain techniques to maximise the potential of your printed materials.
Tailor Your Message
The most important strategy to use in print advertising is to tailor your message to your target audience. In order to target your customers properly, your message must be relevant to them. Who will be purchasing your products or services? What do they want and what makes your company the best place for them to get it? Whilst these questions are simple, they are often overlooked by businesses, which results in losing thousands of dollars. Asking yourself these questions will save you time and money.
Once you identify what your ideal customers want and how you can provide it for them, don’t be afraid to highlight that in your printed media. Be forthcoming about how your company can clearly meet their needs. Establish a connection between your business and the customer and communicate that you value their time by only including relevant information.
Another component of tailoring your message is creating a unique and highly interesting headline on your printed materials. First impressions are key, and if your business has a boring headline on its banner, you won’t get a second chance. Catchy headlines are crucial.
In addition to catchy headlines, it is important to have substance. Have you ever seen a visually appealing flyer but then when you read the words, you immediately lose interest? After you successfully lure the customer to you, make sure the other components of your printed advertisement can sustain their attention. Targeting a specific audience will give you a sense of what type of information your customers want to know. Use that to your advantage.
Choose the Right Product
There is a wide range of print advertising products. Choosing the right type of printed product is another important part of tailoring your message to your target audience. If your company is selling a product to teenagers, you probably would not want to place an ad in the newspaper. Instead, you might consider attending an exhibit and giving away free promotional gifts.
Each print advertisement product has a different purpose. Newsletters and magazines are great ways to promote customer loyalty, whereas banners and posters are more appropriate for announcing events and special offers. Stickers and direct mail are often overlooked but can serve as effective promotional tools as well. Lastly, promotional gifts are good for prolonged exposure and a powerful way to have your customers advertise for you.
Whilst print advertising can be a cost-effective form of marketing, it is important to invest in high-quality products. Choose a banners printing company that will produce quality work for a great price. High-quality print advertising conveys professionalism and credibility. It also gives your customers reassurance that they are making a wise decision choosing to do business with you.
Ensure that text is clear, colours are vibrant, and graphics are visible and appropriate. Banners should have text that is easy to read and made out of the most appropriate material whether it’s vinyl or mesh. For outdoor signage, the quality matters. Purchasing a sturdy and durable product is essential. Nothing could be worse than seeing your sign face down in front of your storefront.
Distributing print advertising that is low quality gives your company a bad reputation, and it sets you up to be overlooked. Remember, first impressions are critical especially in print advertising. Commercial printing companies offer reasonable prices and competitive rates to make quality print advertising affordable.
Strategise Where You Place the Advertisement
Knowing where to put your printed ad is important in order to grow your business. Research the places your targeted audience goes and what they read. If your targeted audience visits a particular type of shopping centre or travels down a particular roadway, consider placing printed materials in those locations. Flyers and posters are great tools that are easy to place in various locations.
Stickers are also well known for being able to be strategically placed. Your business can also take advantage of banners and exhibition stands, which are easy to setup and to transport. Having a wide range of options makes it easy to strategically place your printed materials.
Inform Your Customers about the Next Step
Often, businesses create beautiful print advertising materials but they forget to include a call to action. Your customers need you to tell them what to do or else they will simply walk away or throw your printed material in the rubbish. Clearly delineate the next step for them. A call to action can be anything from telling them to call your business today for more information, asking them to subscribe to your newsletter, or to share your message with a family member or friend.
Words as simple as “call today”can make the difference on whether you get a sale or not. Do not hesitate to include a call to action on your materials. There is nothing more frustrating than wanting to make a purchase but not being able to find out how to do it or whom to talk to about it. Your customers will appreciate your company for making the next step clear and easy for them.
Print Advertising Works!
Millions of companies have used print advertising for years because it works. Print advertising can help you expand your business, but you will have to follow some guidelines. By catering to your target audience, choosing the right product and adding a call to action, you will be on your way to success. These simple steps will convey professionalism and expertise. Your customers will have no doubt that you are the best company for them.