Baby Steps to Make Effective Business Website

A well-designed website can increase the number of visitors; potential customers deliver, build trust between your company and the visitor and thus generate more sales for your business.

Step 1: Decide what your business the desired results from your website

If you determine what results you expect from the website, you can measure whether the website is effective. The most common desired goals:

Opt-ins: Building a customer base via the website, in short, give visitors the opportunity to leave us a line.

E-Commerce: Products and/or services sell directly through the website.

Brand experience: Involving Customers in your business and so improve brand perception.

Step 2: Better well-stolen than ill-conceived

You read that right. Too often reinvented the wheel. While it is usually easy to figure out which sites do work, and which are not. Companies like Bol.com, Wehkamp.nl and other giants on the Internet (like Google), stabbed huge budgets in analyzing behaviour. And fit it onto the websites.

Search the big players in your industry, or your direct competitors and analyze successful websites. Make a list of what you like and a list of things you do not like.

Step 3: Prepare content for

A component that is often overlooked when building a website is the content. Which cannot usually deliver a web builder and if the website builder can do: Do ​​not. It’s your content, and also determines how your company presents itself on the website. A good blog writing service provider that provides copyrighted content is a plus.

In determining the content always set the visitor, your customer centre:

What is looking for in the customer?

What the customer wants to find?

What adds value?

Heard about blogging? A blog is a kind of diary. Blogging is only useful if you have more than 1 time per month put something and preferably more often. The number of messages that you place shall run parallel to the success of a blog. If you are not a great writer and your company also roam no great writer? Add a blog to your site.

Step 4: Complete your wishes for the site

Your wish is via two documents are clear:

Functionalities: What every component on your site does. A short summary of point 2.

Wireframe: An image of the website. If it were a sketch where you would like to see. For every item on the site, you can do this with a pencil, for example, or a tool like Axure or PowerPoint.

Step 5: Turn a designer in

A designer is not a website builder and vice versa. The designing of a website is a specialty. Building a site as well. Turn therefore a good designer in.

Step 6: Turn in a web builder

Let the designer and web designer with Alignment how to. The design of the site provided

Note that the web builder builds in these cases:

Statistics such as Google Analytics

Content Management to manage. The content of your site

Look actively during the construction requirement of the builder. Provide as much detail as possible feedback. Then test the site with a (small) circle to get. Mistakes from the site